Skip to main content
Side panel
Call us : A: +961 9 232 183 ; H: +961 5 472 499
E-mail :
academics@lcu.edu.lb
You are not logged in. (
Log in
)
Course info
Home
Courses
Spring 2025 - Hadat
H-SP25-MKT 415
Summary
H-Spring 2025 - MKT 415 - Public Relation & Corporate Advertising Management - Bassam Dalal
Teacher:
H-TEACHER Bassam DALAL
H-SP25-MKT 415
General
Topic 1
Chapter 1- Defining Public Relations
Chapter 3 - Ethical Considerations
Chapter4 - The Practice of Public Relations
Chapter5-The Role and Scope of Research in Public Relations
Chapter6-The Public Relations Process
Chapter7-Communication Concepts and Practice in PR.
Chapter8 - Evaluation and Measurement of PR.
Chapter13 - Internet and Social Media.
Chapter16 - Event Management.
Chapter 9 - Public Opinion.
Topic 12
Topic 13
Topic 14
Topic 15
Topic 16
Topic 17
Topic 18
Topic 19
Topic 20
Home