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Spring 2025 - Hadat
H-SP25-MKT 435
Summary
H-Spring 2025 - MKT 435 - Marketing Strategies & Policies - Bassam Dalal
Teacher:
H-TEACHER Bassam DALAL
H-SP25-MKT 435
General
Chapter 1: Overview of Marketing Strategy and the Strategic Marketing Process
Chapter 2 - Situation Assessment "The External Environment"
Chapter 3 - Situation Assessment The Company
Chapter 4 - Strategy Formation.
Chapter 5 - Implementation.
Chapter 6 - Planning, Assessment, and Adjustment.
Chapter 7 - Market Definition.
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